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Retention Marketing Case Studies

Selected Case Studies

Retention Systems That Turned Existing Demand Into Measurable Revenue

A closer look at how campaigns and automated customer journeys contributed to revenue for four established DTC brands.

AminoVault research peptide product collection in purple and electric-blue branding

AminoVault

U.S. Research Peptide Brand

Turning Existing Customer Demand Into Measurable Retention Revenue

A lifecycle marketing system designed to recover missed opportunities, bring qualified buyers back and make Omnisend a measurable revenue channel.

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0.0%

Revenue Growth

Omnisend-attributed revenue versus the previous period.

0.00%

Revenue Attributed

Share of total brand revenue attributed to Omnisend.

Wholesome Story customer holding women’s wellness supplement products

Wholesome Story

Women’s Wellness Supplement Brand

Making Lifecycle Marketing A Meaningful Revenue Channel

A retention strategy built around customer education, product consideration and repeat purchase behavior across a growing women’s wellness catalog.

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0%

Revenue Growth

Versus the previous period.

0.00%

Revenue Attributed

Share of total brand revenue attributed to lifecycle marketing.

Woman holding a jar of OSEA Undaria Algae body butter by the ocean

OSEA

Skincare Brand

$218,921 in Email-Attributed Revenue. 63.31% Came From Automated Flows.

During the reporting period, OSEA’s email program accounted for 39.09% of total store revenue. Automated flows contributed $138,604.66, while campaigns contributed $80,316.98, with email-attributed revenue growing 47% versus the previous period.

Reporting period: March 1–27, 2026

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+0%

Revenue Growth

Email-attributed revenue versus the previous period.

0.00%

Revenue Attributed

Share of total store revenue attributed to email.

Woman with a burgundy Cuyana leather handbag holding a coffee cup

Cuyana

Fashion & Accessories Brand

$492,624 in Email-Attributed Revenue. Campaigns and Flows Both Contributed.

During the reporting period, Cuyana’s email program accounted for 37.37% of total store revenue. Automated flows contributed $257,191.20, while campaigns contributed $235,432.84, with email-attributed revenue growing 31% versus the previous period.

Reporting period: July 27–August 26, 2026

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+0%

Revenue Growth

Email-attributed revenue versus the previous period.

0.00%

Revenue Attributed

Share of total store revenue attributed to email.