RetenVue respects the privacy of website visitors, prospective clients, clients, and the people whose information we may process while providing services to our clients.
This Privacy Policy explains what information RetenVue collects, where it comes from, why we use it, when we disclose it, and the privacy choices available to you.
This policy applies to:
- retenvue.com
- RetenVue inquiry and contact forms
- Strategy-call bookings
- Email communications
- RetenVue’s Launch, Orbit, Momentum, Scale, and Custom Retainer services
- Other online or offline interactions that link to this policy
Use of our website is also subject to our Terms of Service and Cookie Policy.
1. About RetenVue
RetenVue provides email retention strategy, lifecycle automation, campaign production, customer segmentation, deliverability support, reporting, and related services for ecommerce brands.
For questions about this Privacy Policy or your personal information, contact:
RetenVue
Phone: 843 (309) 1633
Email: hey@retenvue.com
Headquarters: 404 Lexington Ave, Brooklyn, New York 11216
2. RetenVue’s Privacy Roles
RetenVue may handle personal information in two different roles.
Information RetenVue controls
RetenVue decides how and why information is used when you:
- Visit our website
- Submit an inquiry
- Book a strategy call
- Contact our team
- Subscribe to marketing
- Become a RetenVue client
- Interact with our business directly
For this information, RetenVue acts as the business or controller where those terms are used under applicable privacy law.
Information processed for clients
RetenVue may access or process personal information inside a client’s Shopify, Klaviyo, Omnisend, analytics, or related business account while delivering contracted services.
In these situations:
- The client determines why the information is processed.
- RetenVue processes the information under the client’s instructions.
- RetenVue acts as a service provider or processor where those terms are used under applicable privacy law.
- Questions about that client’s customer data should normally be directed to the client.
RetenVue does not use client customer data for unrelated independent advertising or sell it for RetenVue’s own benefit.
3. Notice at Collection
Depending on how you interact with us, RetenVue may collect:
- Contact information
- Business information
- Inquiry and communication details
- Booking information
- Service and billing information
- Website activity
- Device and browser information
- Cookie and advertising identifiers
- Marketing preferences
- Information accessed while providing services for clients
We collect this information to:
- Respond to inquiries
- Assess service fit
- Book and manage calls
- Provide contracted services
- Process and track payments
- Communicate with clients
- Operate and protect our website
- Measure website performance
- Understand traffic sources
- Improve our services
- Send marketing where permitted
- Meet legal and contractual obligations
We retain information only for as long as reasonably needed for these purposes, our agreements, dispute handling, security, accounting, or legal obligations.
More details are provided below.
4. Information You Provide Directly
Contact information
When you submit a form, book a call, or contact us, we may collect:
- Full name
- Business email address
- Phone number
- Company name
- Website address
- Job title or business role
- Country, state, or location
- Preferred contact method
Business and qualification information
Our forms may collect:
- Monthly store revenue range
- Website traffic
- Email subscriber count
- Current email or SMS platform
- Selected RetenVue service
- Current retention setup
- Business goals
- Marketing challenges
- Preferred start date
- Information included in your message
Booking and communication information
We may collect:
- Call date and time
- Calendar details
- Meeting notes
- Email correspondence
- Support requests
- Feedback
- Approval records
- Other information you choose to provide
Client onboarding information
When a business becomes a client, we may collect:
- Business contact details
- Billing details
- Proposal and contract information
- Brand guidelines
- Product information
- Account access details
- Platform identifiers
- Project requirements
- Creative assets
- Compliance instructions
Billing and payment information
Payments may be processed by third-party payment or invoicing providers.
RetenVue may receive:
- Billing name
- Business address
- Invoice details
- Payment status
- Transaction date
- Transaction amount
- Limited payment-method details
RetenVue does not intentionally store complete payment-card numbers when those details are processed by a payment provider.
5. Information Collected Automatically
When you visit the RetenVue website, we or our approved service providers may collect:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location based on IP address
- Referring website
- Pages viewed
- Time spent on pages
- Links clicked
- Form interactions
- Date and time of visits
- UTM parameters
- Advertising click identifiers
- Cookie identifiers
- Session information
- Website performance and error data
This information may be collected through cookies, pixels, tags, scripts, local storage, log files, and similar technologies.
You can learn more and manage available choices through our Cookie Policy and preference center.
6. Information Processed for Clients
When RetenVue provides retention marketing services, we may receive authorized access to information held inside a client’s platforms.
Depending on the engagement, this may include:
- Customer names
- Email addresses
- Phone numbers
- Marketing consent status
- Suppression status
- Purchase history
- Order value
- Products purchased
- Product and category interests
- Website browsing activity
- Cart and checkout activity
- Email engagement
- Subscription status
- Loyalty status
- Customer segments
- Replenishment timing
- Campaign and automation performance
- Revenue attribution data
- Delivery or fulfillment status
- Customer account identifiers
RetenVue processes this information only to provide the contracted service, follow the client’s lawful instructions, maintain security, prepare reporting, and meet legal obligations.
Clients are responsible for:
- Providing required privacy notices
- Obtaining required permissions
- Maintaining lawful subscriber lists
- Honoring customer privacy choices
- Giving RetenVue lawful processing instructions
- Avoiding the unnecessary disclosure of sensitive information
If you are a customer of one of our clients and want to exercise a privacy right, contact that business directly. RetenVue will assist its client when required by the applicable agreement or law.
7. Information We Do Not Intentionally Request
RetenVue does not intentionally request through its public website:
- Social Security numbers
- Government identification numbers
- Complete payment-card numbers
- Financial account passwords
- Precise geolocation
- Medical records
- Biometric identifiers
- Information about children
Clients should not provide sensitive personal information unless it is necessary for the agreed service and RetenVue has approved the processing in writing.
8. Sources of Information
RetenVue may receive personal information from:
- You
- Your employer or business
- Our clients
- Ecommerce platforms
- Email and SMS platforms
- Analytics providers
- Scheduling providers
- Form providers
- Payment and invoicing providers
- Advertising platforms
- Social media platforms
- Public business websites
- Referral partners
- Service providers supporting our website and operations
We may combine information from these sources when reasonably necessary to respond to you, provide services, maintain records, or understand business interactions.
9. How We Use Information
RetenVue may use personal information to:
Respond to inquiries
- Review submitted information
- Determine whether a business fits a RetenVue offer
- Contact prospective clients
- Prepare for strategy calls
- Answer questions
Provide services
- Conduct account reviews
- Build customer segments
- Create email campaigns
- Create automated flows
- Prepare copy and creative
- Support deliverability
- Produce reports
- Manage projects
- Communicate with client teams
Operate the business
- Process invoices
- Maintain contracts
- Keep business records
- Manage client relationships
- Plan team capacity
- Improve internal processes
Operate and improve the website
- Understand website use
- Identify technical problems
- Prevent fraud or abuse
- Measure traffic and conversions
- Improve forms and page experience
- Understand which channels bring visitors to our website
Communicate and market
- Send requested information
- Send service communications
- Send newsletters or marketing where permitted
- Measure email engagement
- Remember communication preferences
- Stop marketing when someone unsubscribes
Protect RetenVue and others
- Detect security incidents
- Prevent unlawful activity
- Enforce agreements
- Establish or defend legal claims
- Respond to lawful requests
- Meet legal obligations
10. How We Disclose Information
RetenVue may disclose personal information to the following categories of recipients.
Service providers
We may use service providers for:
- Website hosting
- Database services
- Form processing
- Scheduling
- Analytics
- Email delivery
- Customer relationship management
- Project management
- Payment processing
- Invoicing
- Cloud storage
- Security
- Communication
- Legal and accounting support
These providers may use information only for the services they provide to RetenVue, subject to their contracts and applicable law.
Client-authorized platforms
When providing services, RetenVue may work inside platforms selected or authorized by the client.
Information may move between approved ecommerce, email, analytics, creative, reporting, or communication systems as needed to deliver the service.
Professional advisers
We may disclose information to lawyers, accountants, insurers, auditors, or other professional advisers when reasonably necessary.
Legal and safety disclosures
We may disclose information when reasonably necessary to:
- Follow applicable law
- Respond to a subpoena or lawful request
- Protect legal rights
- Investigate fraud
- Protect the security of our systems
- Prevent harm
- Enforce an agreement
Business transfers
Information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, or sale of some or all of RetenVue’s business or assets.
Where required, we will take reasonable steps to notify affected individuals or require the receiving party to handle the information consistently with applicable law.
11. Sale, Sharing, and Targeted Advertising
RetenVue does not sell personal information for money.
Some website analytics or advertising activity may be considered a “sale,” “sharing,” or processing for targeted advertising under certain US state privacy laws, even when no money is exchanged.
Where applicable, you may opt out by:
- Using the preference center
- Using the “” link
- Enabling a recognized Global Privacy Control signal
- Contacting RetenVue at hey@retenvue.com
RetenVue does not knowingly sell or share the personal information of children.
13. Global Privacy Control
Some browsers and browser extensions allow users to send a Global Privacy Control signal.
Where required by applicable law, RetenVue will treat a recognized Global Privacy Control signal as a request to opt out of the sale or sharing of personal information and targeted advertising for the browser or device sending the signal.
A Global Privacy Control signal may not apply across different browsers, devices, or accounts unless the law requires otherwise.
14. Do Not Track
Some browsers offer a separate “Do Not Track” setting.
Because there is no single accepted industry standard for responding to Do Not Track signals, the RetenVue website may not respond to that signal.
This does not affect how RetenVue handles recognized Global Privacy Control signals where required by law.
15. Marketing Communications
RetenVue may send marketing communications when you request information, subscribe, submit an inquiry, or otherwise provide permission where required.
Marketing emails will include a method to unsubscribe.
You may also request to stop marketing by contacting:
Unsubscribing from marketing does not stop necessary communications about:
- Active services
- Billing
- Security
- Contracts
- Account access
- Project approvals
- Legal notices
16. Data Retention
RetenVue retains personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention may depend on:
- Whether you are a prospective or active client
- The length of a service engagement
- Contractual requirements
- Accounting and tax obligations
- Security needs
- Dispute handling
- Legal limitation periods
- Client instructions
- Applicable law
When information is no longer reasonably needed, RetenVue may delete, anonymize, aggregate, or securely restrict it.
Client customer data may also be deleted, returned, or restricted according to the client agreement and the client’s instructions.
17. Data Security
RetenVue uses reasonable administrative, technical, and organizational measures designed to protect personal information.
These measures may include:
- Role-based account access
- Password controls
- Multi-factor authentication where available
- Limited access based on job responsibilities
- Secure cloud services
- Access removal after engagements
- Vendor review
- Confidentiality requirements
No website, transmission method, or storage system can be guaranteed to be completely secure.
If you believe information connected to RetenVue has been accessed improperly, contact us at:
18. US State Privacy Rights
Depending on where you live and whether the applicable law covers RetenVue, you may have the right to:
- Confirm whether we process your personal information
- Access personal information
- Correct inaccurate personal information
- Request deletion
- Obtain a portable copy
- Opt out of the sale of personal information
- Opt out of sharing for cross-context behavioral advertising
- Opt out of targeted advertising
- Opt out of certain profiling
- Limit certain uses of sensitive personal information
- Appeal a denied privacy request
- Receive equal service without unlawful discrimination
These rights are not absolute. Applicable law may allow or require RetenVue to deny or limit a request.
19. California Privacy Disclosures
This section applies where the California Consumer Privacy Act covers RetenVue’s processing.
During the preceding 12 months, RetenVue may have collected the following categories of personal information:
Identifiers
Examples may include name, email address, phone number, IP address, online identifiers, and account identifiers.
Customer-record information
Examples may include business contact details, billing address, service information, and communication records.
Commercial information
Examples may include purchased services, transaction details, service interests, and client engagement history.
Internet or network activity
Examples may include website activity, browser details, pages viewed, referring URLs, and interaction with forms or emails.
Approximate geolocation
Approximate location may be inferred from an IP address.
Professional information
Examples may include company name, website, job title, business role, and business needs.
Inferences
We may make limited business-related inferences about service fit, offer interest, or likely business needs based on information you submit.
RetenVue may collect these categories from:
- Individuals
- Client businesses
- Service providers
- Advertising and analytics partners
- Public business sources
- Authorized ecommerce and email platforms
We may use these categories for the purposes described in this Privacy Policy.
We may disclose these categories to service providers, client-authorized platforms, professional advisers, or parties involved in a legal or business transaction.
RetenVue does not sell personal information for money.
Some disclosures involving analytics or advertising technologies may be considered sharing under California law. Where applicable, California residents may opt out through , , or a recognized Global Privacy Control signal.
RetenVue does not use sensitive personal information to infer characteristics about individuals.
20. Privacy Requests
To submit a privacy request, contact:
Email: hey@retenvue.com
Phone: 843 (309) 1633
Mail: 404 Lexington Ave, Brooklyn, New York 11216
Please describe:
- The right you want to exercise
- Your name
- The email address connected to your interaction with RetenVue
- Your state of residence
- Enough information for us to locate the relevant records
Do not send passwords, complete payment-card details, or government identification through a standard email.
21. Verification
RetenVue may need to verify your identity before completing a privacy request.
Verification may involve matching information included in the request with information RetenVue already maintains.
We will request only the information reasonably necessary to verify the request.
If we cannot verify a request, we may ask for more information or deny the request where permitted by law.
23. Appeals
If RetenVue denies a privacy request and applicable law gives you an appeal right, you may appeal by emailing:
Use the subject line:
Privacy Request Appeal
Include the original request and the reason you believe the decision should be reconsidered.
24. Non-Discrimination
RetenVue will not unlawfully discriminate against you for exercising an applicable privacy right.
Exercising a privacy right will not result in unlawful denial of services, different pricing, or a lower level of service.
25. Financial Incentives
RetenVue does not currently offer a financial incentive program in exchange for personal information through its website.
If this changes, we will provide the required notice before collecting information for that program.
26. Children’s Privacy
The RetenVue website and services are intended for businesses and adults.
RetenVue does not knowingly collect personal information directly from children under 13 through its website.
If you believe a child has provided personal information to RetenVue, contact:
We will review the request and take appropriate action.
27. International Visitors
RetenVue is based in the United States.
If you access our website from another country, your information may be transferred to and processed in the United States or other countries where our service providers operate.
Privacy laws in those locations may differ from the laws in your country.
Where required, RetenVue will use an appropriate legal method for international data transfers.
28. Additional Rights Outside the United States
If privacy law in your country applies to RetenVue, you may have additional rights.
Depending on the law, processing may be based on:
- Your consent
- Performance of a contract
- Steps requested before entering a contract
- RetenVue’s legitimate business interests
- Compliance with a legal obligation
You may also have the right to complain to a local data protection authority.
29. Third-Party Websites
The RetenVue website may contain links to third-party websites, platforms, or services.
RetenVue does not control those third parties and is not responsible for their privacy practices.
Review the privacy policy of any third-party service before providing personal information.
30. Deidentified and Aggregated Information
RetenVue may create deidentified or aggregated information that does not reasonably identify an individual.
We may use this information for:
- Reporting
- Security
- Service improvement
- Business planning
- Performance analysis
- Research
Where required by law, RetenVue will maintain deidentified information in deidentified form and will not attempt to identify individuals from it.
31. Changes to This Privacy Policy
RetenVue may update this Privacy Policy to reflect changes to:
- Our website
- Our services
- Our technology
- Our business practices
- Applicable law
The revised policy will show a new “Last updated” date.
When required, RetenVue will provide additional notice of material changes.
32. Contact RetenVue
Questions, concerns, or requests regarding this Privacy Policy can be sent to:
RetenVue
Phone: 843 (309) 1633
Email: hey@retenvue.com
Headquarters: 404 Lexington Ave, Brooklyn, New York 11216
You can also review our:
- Terms of Service
- Cookie Policy
- preference center